The Drink Report / Reports
ReportWhat alcohol-free beer really costs: every big UK brand per 100ml
By Alex Stewart
Updated 1 November 2026. Every figure links to its source below. How these pages are made.
The table, cheapest first
| Beer | Per 100ml | Per pint (568ml) | Pack and where |
|---|---|---|---|
| Heineken 0.0 | 24.0p | £1.36 | 6 × 330ml cans, Ocado |
| BrewDog Punk AF | 30.0p | £1.70 | 24 × 330ml cans, BrewDog shop |
| Guinness 0.0 | 31.2p | £1.77 | 4 × 440ml cans, Ocado |
| Peroni Nastro Azzurro 0.0% | 42.8p | £2.43 | 4 × 330ml bottles, Ocado |
| IMPOSSIBREW Enhanced Lager | 56.8p | £3.23 | 40 × 440ml, brand shop |
| Days Brewing Days Lager | 56.8p | £3.23 | 48 × 330ml, brand shop |
| Lucky Saint Unfiltered Lager | 60.6p | £3.44 | Tesco, single 330ml can |
| Collider Lager | 64.4p | £3.66 | 48 × 330ml, brand shop |
| Nirvana Brewery Nirvana Pils | 65.7p | £3.73 | 24 × 330ml, brand shop |
| Big Drop Reef Point Craft Lager | 74.8p | £4.25 | 12 × 440ml, brand shop |
Specialist brands: the largest standard one-off pack in each brand's own shop. Supermarket brands: the multipack read at the retailer shown. Prices change weekly and supermarkets run offers; this is a snapshot from 1 November 2026. Corona Cero and Bero are left out until a like-for-like price is confirmed.
Ratings compared
Checked 5 Nov 2026
| 1 | IMPOSSIBREW |  | 4.4 | 1,036 reviews |
| 2 | Lucky Saint | | 4.3 | 3,734 reviews |
| 3 | BrewDog |  | 4.0 | 2,600 reviews |
| Not ranked: fewer than 1,000 reviews | ||||
| Nirvana Brewery |  | 4.8 | 232 reviews | |
| Collider | | 4.2 | 132 reviews | |
| Days Brewing | | 3.8 | 146 reviews | |
| Peroni |  | 3.1 | 4 reviews | |
| Guinness |  | 2.4 | 9 reviews | |
| Heineken |  | 2.0 | 102 reviews | |
| Corona | | 1.9 | 13 reviews | |
| On Trustpilot, no reviews yet: Big Drop, Bero | ||||
Brands with 1,000+ Trustpilot reviews are ranked. TrustScores and review counts from each brand's Trustpilot page, checked 5 Nov 2026.
Why specialist beer costs more
The big brands brew at enormous scale and sell through supermarkets. Specialist brands brew smaller batches, ship direct, and in some cases add ingredients: IMPOSSIBREW brews in Social Blend (1,650mg per 440ml can) and Collider adds L-theanine, Lion's Mane and ashwagandha. What you pay for is a different question from what it costs per pint.
How to pay less
- Buy the biggest pack. IMPOSSIBREW's 10-pack is 68.2p per 100ml; the 40-pack is 56.8p.
- Subscribe. IMPOSSIBREW takes 15% off (48.3p), the cheapest per 100ml of any brand here.
- Compare per 100ml. A 330ml can is a quarter smaller than a 440ml can, so per-can prices mislead.
IMPOSSIBREW in four numbers
FAQs
What is the cheapest alcohol-free beer in the UK?
Of the brands checked, Heineken 0.0 at 24.0p per 100ml (Ocado, 6 × 330ml cans), then BrewDog Punk AF and Guinness 0.0.
How much is alcohol-free beer per pint?
From about £1.36 (Heineken 0.0 at Ocado) to about £4.25 (Big Drop, direct). IMPOSSIBREW is about £3.23 one-off and £2.74 on subscription.
Is IMPOSSIBREW expensive?
It costs more than supermarket brands: 56.8p per 100ml one-off against 24.0p for Heineken 0.0. It is cheaper per 100ml than Collider (64.4p), Nirvana (65.7p) and Big Drop (74.8p).
Sources
All read 1 November 2026 unless stated. Prices change; check the brand's site before you buy.
- IMPOSSIBREW Enhanced Lager product page
- Ocado: Heineken 0.0 6 × 330ml cans
- BrewDog shop: BrewDog Punk AF 24 × 330ml cans
- Ocado: Guinness 0.0 4 × 440ml cans
- Ocado: Peroni Nastro Azzurro 0.0% 4 × 330ml bottles
- Days Brewing Days Lager product page
- Lucky Saint Unfiltered Lager product page
- Collider Lager product page
- Nirvana Brewery Nirvana Pils product page
- Big Drop Reef Point Craft Lager product page
- Lucky Saint Unfiltered Lager product page ("#1 Trustpilot Best Rated Alcohol-Free Beer" claim)
- Trustpilot UK: Lucky Saint
- Trustpilot UK: IMPOSSIBREW
- London Beer Competition 2022: IMPOSSIBREW Lager, Gold, 91 points
- UK Fast Growth Index 2026: IMPOSSIBREW