Review

IMPOSSIBREW vs Collider (2026): price, blend, reviews and taste, compared

By Alex Stewart

Updated 31 October 2026. Every figure below has a source you can check.

On 26 October, Collider published a comparison of its beer and IMPOSSIBREW. It made some fair points, which this guide concedes. It also compared some numbers that don't measure the same thing. This guide puts both beers on the same basis.

The 30-second answer

1. Price: compare litres, not cans

Collider's article says its cans are cheaper. Per can, they are: about £1.87 against £2.13 for IMPOSSIBREW. But its can holds 330ml and IMPOSSIBREW's holds 440ml, a third more beer.

Compare the same amount of beer and the order flips. On each brand's largest subscription pack:

• IMPOSSIBREW: £85 for 40 × 440ml (17.6 litres) = 48.3p per 100ml
• Collider: £89.96 for 48 × 330ml (15.84 litres) = 56.8p per 100ml

For the same 17.6 litres, you would pay £85.00 for IMPOSSIBREW and £99.96 for Collider. That is about 15% less. On one-off prices the gap is about 12% (56.8p against 64.4p per 100ml).

2. The blend: same unit, different answer

Collider's table puts "Unwind Blend, 400mg" next to "Social Blend, 375mg" and calls its own the bigger dose. Those numbers are not in the same unit. IMPOSSIBREW's nutrition tables state 375mg of Social Blend™ per 100ml. A 440ml can therefore holds 1,650mg. Collider's article states 400mg for its blend; its product pages give no amount per can.

What's in each:

Collider's article lists IMPOSSIBREW's blend as "L-Theanine, Ashwagandha, Vitamin B1, soluble plant fibres, various plant extracts". It leaves out magnesium citrate and citrus extract, both named on IMPOSSIBREW's label.

A fair caveat: a blend's weight is the total of different ingredients. It tells you what is in the can, not how strongly a beer will make you feel anything, so a bigger number does not mean a bigger effect.

3. What customers say

• Trustpilot UK: IMPOSSIBREW scores 4.4 out of 5 (Excellent) from 1,000+ reviews; Collider scores 4.1 from 114.
• Product pages: IMPOSSIBREW Enhanced Lager shows 4.6/5 from 1,447 reviews. Collider's Lager page shows 4.76/5 from 823. Collider's score is higher on its own site; IMPOSSIBREW's rests on more reviews.

Trustpilot: nearly nine times the reviews

• IMPOSSIBREW: 4.4 out of 5 (Excellent) from 1,000+ reviews. Profile claimed since February 2021. Trustpilot shows replies to all 60 negative reviews.
• Collider: 4.1 out of 5 from 114 reviews. Profile claimed on 9 October 2026, with Trustpilot's paid plan. Of Collider's 88 most recent reviews, the 17 written before that date were all unprompted and 15 of them gave one star. The 71 written since were all invited by Collider, and 58 gave five stars. Trustpilot shows replies to 11 of 24 negative reviews.
• Both brands invite customers to review. Trustpilot labels each review as invited or unprompted, so you can check this yourself.

What IMPOSSIBREW customers wrote on Trustpilot in October 2026:

• "Best Low/No Alcohol beer out there as everything tastes like a proper beer. Always something new to try, the Triple Hopped IPA is a belter."
• "The lager is crisp & refreshing... no morning after need for carbs to take away the night before."
• "We order every month for the pale ale and now tried the new golden ale which is so good we cant choose our favourite!"

Trustpilot figures read 31 October 2026 from the public profiles: IMPOSSIBREW on Trustpilot and Collider on Trustpilot. Quotes are from reviews published 27 to 31 October 2026.

4. Growth

IMPOSSIBREW was named the UK's fastest-growing alcohol-free beer brand in the UK Fast Growth Index 2026, after 242% turnover growth from 2023 to 2025.

5. Taste

Collider cites "an independent 2026 taste test" that ranked it first, but names no reviewer and gives no link, so it can't be checked. For the record: IMPOSSIBREW Lager won Gold with 91 points at the London Beer Competition 2022, and Collider's beers have also won medals there. Taste is personal. Every order from impossibrew.co.uk comes with a 30-day money-back guarantee.

Where Collider wins

• Lion's Mane. Only Collider's blend contains it.
• Calories. About 11 per 100ml against 17 for IMPOSSIBREW Lager. IMPOSSIBREW's lightest beer, the Triple Hopped IPA, has 12.
• Price per can. If you want the cheapest single can, Collider's smaller can costs less.

So which should you buy?

Choose IMPOSSIBREW if you want the most beer for your money, a full 440ml can, a six-ingredient blend with 1,650mg per can, and five beers to rotate.

Choose Collider if Lion's Mane or the lowest calories matter most, or you prefer a smaller can.

FAQs

Is IMPOSSIBREW cheaper than Collider?

Per 100ml, yes: 48.3p against 56.8p on subscription, about 15% less (31 October 2026). Per can, Collider is cheaper because its can is smaller.

Which has more functional blend per can?

A 440ml can of IMPOSSIBREW contains 1,650mg of Social Blend™ (375mg per 100ml). Collider's article states 400mg for its Unwind Blend. Blend weight does not show strength of effect.

Does IMPOSSIBREW contain Lion's Mane?

No. Social Blend™ contains L-theanine, ashwagandha root extract, magnesium citrate, citrus extract, vitamin B1 and soluble plant fibre.

Are both alcohol-free?

Yes. IMPOSSIBREW is 0.5% ABV; Collider states under 0.5%.

Sources

All read 31 October 2026 unless stated.

• Collider, "Collider vs Impossibrew: an honest comparison", 26 October 2026
• Collider Lager product page: price, can size, calories, ingredients, reviews
• Collider Session IPA product page
• Collider Starter Bundle: 48-can pack price
• IMPOSSIBREW Enhanced Lager product page: price, nutrition per 100ml, reviews
• IMPOSSIBREW Triple Hopped IPA product page: 12 calories per 100ml
• IMPOSSIBREW subscription prices
• Trustpilot UK: IMPOSSIBREW profile (4.4, 1,000+ reviews)
• Trustpilot UK: Collider profile (4.1, 114 reviews; claimed 9 October 2026; review labels)
• UK Fast Growth Index 2026: IMPOSSIBREW listing
• London Beer Competition 2022: IMPOSSIBREW Lager, Gold, 91 points
• London Beer Competition winner listings, 2025

Affiliated with and published by IMPOSSIBREW.