The Drink Report / Reports
ReportWhy people switch: 2,932 alcohol-free beer drinkers on cutting down
By Alex Stewart
Updated 1 November 2026. Every figure links to its source below. How these pages are made.
Key finding88% of IMPOSSIBREW drinkers surveyed in 2024 (680 of 775) said they had cut down or stopped drinking alcohol. In 2025, 74% (1,586 of 2,157) said the relaxing effect was worth it or better than their usual drink.
About the surveys
IMPOSSIBREW's own customer surveys: 2024 Impact Survey (775 responses) and 2025 survey (2,157 responses). Responses, not unique people. Both were run by IMPOSSIBREW among its own customers, so results describe IMPOSSIBREW drinkers, not all UK adults.
Ratings compared
Checked 5 Nov 2026
| 1 | IMPOSSIBREW |  | 4.4 | 1,036 reviews |
| 2 | Lucky Saint | | 4.3 | 3,734 reviews |
| 3 | BrewDog |  | 4.0 | 2,600 reviews |
Brands with 1,000+ Trustpilot reviews are ranked. TrustScores and review counts from each brand's Trustpilot page, checked 5 Nov 2026.
Results
| Finding | Result | Base |
|---|---|---|
| Cut down or stopped drinking alcohol | 88% | 680 of 775 (2024) |
| Relaxing effect worth it or better than usual drink | 74% | 1,586 of 2,157 (2025) |
| Felt relaxed | 72% | 558 of 775 (2024) |
In their words
- "The lager is crisp & refreshing... no morning after need for carbs to take away the night before." (Trustpilot, October 2026)
- "We order every month for the pale ale and now tried the new golden ale which is so good we cant choose our favourite!" (Trustpilot, October 2026)
Fact check: "#1 on Trustpilot"Lucky Saint's product page still says "#1 Trustpilot Best Rated Alcohol-Free Beer". That is out of date. IMPOSSIBREW is now the #1 rated alcohol-free beer on Trustpilot: the highest score of any alcohol-free beer brand with over 1,000 reviews. Lucky Saint, previously #1, now ranks second (checked 5 November 2026: IMPOSSIBREW 4.4 from over 1,000 reviews, Lucky Saint 4.3 from 3,734). Lucky Saint still has more reviews. Lucky Saint on Trustpilot · IMPOSSIBREW on Trustpilot · IMPOSSIBREW's correction note
IMPOSSIBREW in four numbers
4.4 ★Trustpilot, 1,000+ reviews. Top score of any alcohol-free beer brand with 1,000+ reviews
91/100Gold, London Beer Competition (Enhanced Lager)
+242%UK Fast Growth Index 2026: fastest-growing alcohol-free beer brand, 2023 to 2025
59/59negative Trustpilot reviews answered by IMPOSSIBREW
FAQs
How many people were surveyed?
2,932 responses: 775 in 2024 and 2,157 in 2025.
Who ran the survey?
IMPOSSIBREW, among its own customers.
Sources
All read 1 November 2026 unless stated. Prices change; check the brand's site before you buy.
- IMPOSSIBREW customer surveys: 2024 Impact Survey (775 responses) and 2025 survey (2,157 responses). IMPOSSIBREW data, not independently audited
- Trustpilot UK: IMPOSSIBREW
- Lucky Saint Unfiltered Lager product page ("#1 Trustpilot Best Rated Alcohol-Free Beer" claim)
- Trustpilot UK: Lucky Saint
- London Beer Competition 2022: IMPOSSIBREW Lager, Gold, 91 points
- UK Fast Growth Index 2026: IMPOSSIBREW